Updated: Sep 1
So, after the last issue, you’ve got your brochure ideas ready to get into CopiesNow to take advantage of the September Monthly Special.
Now it’s time to prepare for your next Special Event. We have Thanksgiving, Remembrance Day, Anniversaries, Birthdays and Weddings and of course Christmas. Don’t let these special events sneak up on you, plan ahead and beat the stress.
Corporate Calendars to get out to your faithful clients for next year,
What about Company Christmas Cards and envelopes.
Maybe your staff are going to pull together an office Cookbook.
It’s not too late to send out Post Cards offering a Holiday Savings Coupon or maybe you have a “Save the Date” event coming up.
CopiesNow is here to help you with all of these and much more. Our 30+ years of printing experience is at your service - because “We are More Than Just Copies”
So you have decided to send out a new brochure to drum up some business. You’re going with color because you’ve decided not to blanket a neighborhood, but to send these to specific businesses. I might suggest the personal touch of hand delivering them to add value to your effort.
Now it’s time to get down to producing these brochures. Here are some steps to consider before you start;
• What size do you want these to be…8.5 x 11, 8.5 x 14” or maybe 5.5 x 8.5”…
• Is it going to be folded so that each panel reveals more information and if so are we going with a half fold, a roll fold or maybe the z fold…
• Are you going to supply a print ready PDF for us to print from or…
• Do you require us to do the design layout for these brochures…?
• Have you considered text content, graphics and white space in your layout.
• Will you be supplying quality graphics, pictures and logos.
• Is the brochure intended to bleed off the edge of the page or will there be white edges
• Are you going to include current pricing or do you want these brochures for all year.
• That brings us to the question of quantity..100, 250, 1000, 5000…
Remember to leave sufficient time for the design and production of your new brochures.
And just to help you with this new venture, CopiesNow is offering 15% off the printing of color brochures in September 2020.
Although we are just starting Summer, it’s always a good thing to plan ahead for the Fall.
When you say it out load most people think “I’ve got time” , but that little preparation now can save a whole bunch of stress later on when you’re trying to gear up to get back at it.
If you have work crews to get back to work, they are going to need Time sheets, Drivers Daily’s, FLHA and an assortment of other forms.
Students are going to need manuals,
Teens moving to college are going to need “How to Cook” and other Help books.
What about craft projects, Christmas Calendars…all those things that sneak up on you.
Whatever you think you might need to get ready for the Fall start-up…CopiesNow is here to make things easier. Get those items ordered now so that they will be there when you need them instead of the last minute scramble in the fall.
Remember “CopiesNow Succeeds by Helping you Succeed.”
Welcome to Spring Time – it’s that time of year when you get outside and enjoy the great outdoors, green leaves bursting forth, fresh air and birds signing all from the comfort of your lawn chair.
This year spring feels like a reprieve from that isolation sentence we’ve all endured, at least you’re still here with us...reading this paper and dreaming about things getting back to normal, whatever that looks like.
After this time, we will all recognize how important it is to keep in touch with each other, whether friends, family, customers or the gang. We have the advantage of phones, skype and facetime, but if you’re looking for a more lasting impression – try paper or chalk.
My grandchildren have been sending us home-made “We Miss You” notes that are prominently displayed on the fridge and piano. Every time you look at these notes you remember them fondly and smile to yourself. That tangible element could be important to all of us when we’re coming out of this economic crisis. Paper fills that requirement and we are ready to help you put your message down so you can have something tangible in some-ones hands. The kids went as far as to do large chalk drawings on the sidewalk for us to see from a distance – another great idea (until it rained) but if your business needs a “We’re Open” sign, don’t forget CopiesNow is here for you.
That’s right, CopiesNow is Open for Business. It might be with a skeleton crew and reduced hours but we are here to support other Essential Services and Individuals that need us. CopiesNow knows many of our regular customers are closed or experiencing a significant slowdown in work and we can sympathize, but if you need us, reach out; firstname.lastname@example.org 403-343-1155 www.copiesnow.ca So whether you are running out of Drivers Daily Log Books, looking for Social Distancing Poster or need to print off your childs’ school work….We are Here. Good luck to all, stay safe and we’ll see you on the other side of this.
Begin with the End in Mind Part 2 Designing a Project to be Printed Printers encounter the situation where a company is looking for a booklet but they have too many panels. NOTE: When you fold a normal sheet of paper in half you get a front panel, 2 inside panels and a back panel = (4 panels) 5, 6, & 7 panels don’t work without adding blank pages. Another thing to consider is if your project is folded, where do the folds fall and will there be a crease thru the best picture on the sheet? You also want to be aware of how close the text is to edges. Copiers and Presses need a little “strip” along the outside of the sheet that can’t have print in, unless you are going for that bleed we mentioned earlier. All these things and so much more goes into designing and printing a project. If you’re going to tackle your own designing, start with a clear image of the end product before you begin. You can also talk to CopiesNow first so we can get you started in the right direction, before you bring it in for printing.
Begin with the End in Mind
Part 1 Designing a Project to be Printed
Since we all have computers, we can all create a business card, flyer or brochure, but will it print the way you imagine it…? Designing a project to be printed can be tricky if you don’t follow a few guidelines. Designing is a creative process that starts with an idea and builds it like a puzzle, and when all the pieces come together it makes a complete picture (or brochure…).
One of the things we need to note is paper comes in specific sizes and machines can only handle certain sizes of paper as well. The Standards are 8.5 x 11”, 8.5 x 14” (not used often), 11 x 17”, 5.5 x 8.5. 18 x 24”, 24 x 36”, yes, as you may have noticed, it is in imperial (inches).
So given these paper sizes, how big is your project and how many can you fit on a page ? A standard business card is 3.5”x 2”. How many can you get on an 8.5 x 11” sheet ? Now let`s throw in a bleed. A bleed is where the ink goes to the edge of the paper…actually it has to go beyond the edge and then it is cut down, now your business card is designed bigger so that it can be cut down to the correct size (with the bleed). This means you can’t get as many as you wanted on that standard size sheet of paper. This reality affects all printing projects and it can affect pricing too. (more next month)